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All Saints: Live Project

An industry set brief by All Saints to create an app that improves consumer engagement. Having previously had a shopping app, the brand wanted something different.Using my inside knowledge of working with the brand for 2 years and emerging technology trends my group and I created an app that uses emotional recognition technology to determine your perfect leather jacket aimed at consumers who have just graduated university.  We also collaborated with an illustrator to create indvidual stickers for a guerilla marketing and social media campaign. 

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